Microsoft Re-Designs the Ipod Packaging

The following is a really great video presented in our Brand Management class that highlights the differences in marketing approaches between Microsoft and Apple.  It really demonstrates how the companies have diverged in marketing philosophy since the advent of the iPod era and probably why Apple's brand perceptions have Continue Reading >>

Funny Consulting Videos

This first video is an old Deloitte ad.  The kid is definitely partner material.  And the questions he gives are only slightly worse than Deloitte's actual interview process.  😉 This next video was sent to me by one of my banking friends a few years ago.  I have to say, having been in consulting for several ... Continue Reading >>