Alliteration
Repetition of consonants (usually the first or last letter in a word)
Parallelism
Repetition of words or phrases
Personification
Give an object personal qualities
Simile
Comparison using “like” or “as”
Metaphor
Implicit comparison not using “like” or “as” but instead using a form of “is” or “are”
Antithesis
The juxtaposition of contrasting ideas, usually in parallel structure
Vividness
Description that gives impactful, energizing or emotional detail