Notes: Linguistic Devices to Improve Your Writing or Presentation

by Matthew Kuo on April 27, 2012

in Class Notes, MBA

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Alliteration
Repetition of consonants (usually the first or last letter in a word)

Parallelism
Repetition of words or phrases

Personification
Give an object personal qualities

Simile
Comparison using “like” or “as”

Metaphor
Implicit comparison not using “like” or “as” but instead using a form of “is” or “are”

Antithesis
The juxtaposition of contrasting ideas, usually in parallel structure

Vividness
Description that gives impactful, energizing or emotional detail

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