Search Engine Optimization (SEO) Tips

by Matthew Kuo on February 28, 2013

in Blogging, Class Notes

To learn more about Excel, go to the organized listing of all my Excel tutorial posts or review the most popular Excel books on Amazon
 

The following points were made by Sven Johnston, a guest speaker from the online marketing firm Gigasavvy:

  • Don’t write with the sole purpose of SEO – write “for” your readers but keep SEO in mind
  • In a typical search result:
    • 13% goes to paid results
    • 36% goes to Number 1
    • 13% goes to Number 2
    • 9% goes to Number 3
    • (However, this ranking doesn’t apply to products that get multiple bids such as storage, insurance, etc.)
  • Don’t recycle content on your website – this will hurt your search rankings
  • Having an analytics focus is critical – “if it isn’t measurable, it does not exist”
  • The highest ROI SEO is off-page SEO – outreach to readers, contacts with opinion leaders, social media strategy, etc.

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