Conjoint Analysis Market Simulation Notes

by Matthew Kuo on February 4, 2013

in Class Notes

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Key Takeaways

1.  Only simulate relevant scenarios – if a combination of characteristics cannot exist, there is no need to simulate it

2.  Select AMONG your highest profit outcomes – don’t be locked in to just one option

3.  Make sure you are hitting your target segment well – that way you can create a complete marketing campaign that targets them

4.  Goal is not to maximize share, margin, or revenue – focus on maximizing PROFIT

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