MBA

Attached is the two page notesheet I created for my Regression Analysis midterm.  A lot of topics in this class were review, so I didn't put as much time into this as I did for my original Stat class.  However, taking this class was definitely a great way to reinforce the key principles and concepts ... Continue Reading >>
This was probably the funniest commercial I watched in my introductory MBA Marketing course. Continue Reading >>
The following is a really great video presented in our Brand Management class that highlights the differences in marketing approaches between Microsoft and Apple.  It really demonstrates how the companies have diverged in marketing philosophy since the advent of the iPod era and probably why Apple's brand perceptions have Continue Reading >>
One thing that most MBA programs do a poor job of is providing useful, academic reference material after you graduate.  All business schools have great alumni networks and recruiting resources, but the availability of intellectual resources is significantly lacking.  It's understandable that professors want to keep Continue Reading >>
Below is the checklist I use for international travel.  I leave the majority of the liquid, medicinal, and hygiene items in my suitcase, so I don't have to repack them unless I need to replenish them.  (ie toothpaste or mouthwash)  All of these items fit into a carry-on and laptop backpack, with room to spare. ... Continue Reading >>
The following points were made by Sven Johnston, a guest speaker from the online marketing firm Gigasavvy: Don't write with the sole purpose of SEO - write "for" your readers but keep SEO in mind In a typical search result: 13% goes to paid results 36% goes to Number 1 13% goes to Number 2 9% goes to Number 3 (However, this ranking ... Continue Reading >>
Best Buy recently launched a new online price matching policy, in what appears to be a last ditch effort to save the retailer’s business from Amazon.  The retailer is finally addressing the issue of “showrooming,” which is the practice of playing with products at Best Buy and then buying it from Amazon at a lower ... Continue Reading >>
Key Takeaways 1.  Only simulate relevant scenarios - if a combination of characteristics cannot exist, there is no need to simulate it 2.  Select AMONG your highest profit outcomes - don't be locked in to just one option 3.  Make sure you are hitting your target segment well - that way you can create a complete marketing campaign Continue Reading >>
It's the start of recruiting season here at UCLA Anderson and you can definitely see signs of it every time you walk by the Parker Career Center.  Half of the first-year MBAs are wearing a suit any given day.  They show up for their interviews several minutes early and line up in the waiting room ... Continue Reading >>
Attending networking events is one of the most demoralizing aspects of getting your MBA.  You’ll find yourself standing in a circle sucking up to employees from the company you want to work for.  You’ll ask flattering questions and beg people for their business cards.  And after the event, you’ll write several emails Continue Reading >>
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