Key Takeaways from the Goal: A Process of Ongoing Improvement

The Goal: A Process of Ongoing Improvement, by Eliyahu M. Goldratt, is a book pretty much every business school student is required to read.  Below are the key takeaways from this book: Accounting vs. Operational Measures Accounting cost figures misleading for operations purposes Productivity per machine is meaningless; Continue Reading >>

Microsoft Re-Designs the Ipod Packaging

The following is a really great video presented in our Brand Management class that highlights the differences in marketing approaches between Microsoft and Apple.  It really demonstrates how the companies have diverged in marketing philosophy since the advent of the iPod era and probably why Apple's brand perceptions have Continue Reading >>

My UCLA Anderson MBA Class Schedule and Notes

One thing that most MBA programs do a poor job of is providing useful, academic reference material after you graduate.  All business schools have great alumni networks and recruiting resources, but the availability of intellectual resources is significantly lacking.  It's understandable that professors want to keep the material they've taught or created from being widely ...

Search Engine Optimization (SEO) Tips

The following points were made by Sven Johnston, a guest speaker from the online marketing firm Gigasavvy: Don't write with the sole purpose of SEO - write "for" your readers but keep SEO in mind In a typical search result: 13% goes to paid results 36% goes to Number 1 13% goes to Number 2 9% goes to Number 3 (However, this ranking ... Continue Reading >>

Notes: Linguistic Devices to Improve Your Writing or Presentation

Alliteration Repetition of consonants (usually the first or last letter in a word) Parallelism Repetition of words or phrases Personification Give an object personal qualities Simile Comparison using "like" or "as" Metaphor Implicit comparison not using "like" or "as" but instead using a form of "is" or "are" Antithesis The Continue Reading >>